The KREATIZE principles
All our actions, activities and efforts are focused on delivering the best customer
experience and service. We are crazy about our customers, do the impossible and really
push to deliver 10x results. We keep our promise to the customer. Always.
Do more with less
Kill muda, be creative and do the unconventional. Be an innovator and make all processes
simple and seamless. Fight unnecessary processes.
Fast but professional
60% now is better than 100% tomorrow. However, we try to standardise processes with
everything we do, and improve them after they have been standardised. 60% is not an
excuse to do incomplete things or workarounds, but to focus on the right things and do
them in full.
The best or nothing
The bigger the vision, the more important the people. That’s why we hire slow, fire fast,
and focus relentlessly on improving performance and being the best individual, team, and
company. We deliver and expect the highest standard.
Deliver outstanding results – net schwätze, machen
We are output oriented and celebrate great results. If teams aren’t excelling, we do not
ignore that but try to help. Everyone should speak up and point out underperformance
without being afraid.
Think big, start small and iterate
You can achieve more than you think! Shoot for the moon and start with a scooter.
Always be learning
No matter how great your experience and success, always ask »Is there a better way?«.
Stay curious and never stop learning. Here are the rules to live by.
Team work not a family dinner
We work mission-based and start with the Why. We are open, transparent and honest. We
offer help, and try to bring people onboard with our mission. Communication and context is
necessary to understand the Why and to set people up for success.